Facebook reigns as the # 1 spot on social media sites, where friends connect and share online. More than just a meeting place for friends, Facebook has become a place for businesses to market themselves through interactions with businesses and self-promotion.
In this post, we will focus on seven ways that you can use Facebook for marketing.
Whether you’re a large corporation or small local biz, Facebook is a powerful marketing tool – it’s a great place to keep customers informed, develop brand recognition, and broaden your reach.
1)Making the most of your Facebook Business Page
A Facebook page is a great free marketing tool for businesses. These pages allow businesses to identify themselves – not only through listing product offerings and services but also by sharing links, pictures, and posts on an optimization page to give a better understanding of a business’s personality and character.
Your Facebook Business Page is a great place to develop your brand recognition and showcase your human side. Facebook is where you can loosen the tie a little – don’t be afraid to be funny.
Finally, you should consider what your key audience wants to see. Share social media images, links, videos, anything as long as it is connected to your business and it looks like your target audience will enjoy it.
In addition to the hilarious videos of dogs walking in small shoes, a store specializing in footwear can also post an article about how to properly measure the size of your foot, which for different types of foot wickers A good mix of the kind shoe inserts are best, etc. Posts about humor, educational resources, and your store updates are ideal.
2)Facebook Advertising: Classic Advertising
Facebook provides its own advertisements with Facebook ads, which appear in the side columns of the Facebook site. These classic advertisements are specifically referred to as marketplace advertisements. They include a headline with a copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an external website.
Implementing Facebook advertising in your Facebook marketing strategy is a possible technique to increase likes or click websites.
Facebook advertising features include:
- Demographic targeting by Facebook user data on age, location, education, and interests.
- Ability to set the advertising budget.
- Ad testing, in which multiple ad versions can be run simultaneously to compare ad design and setup.
- Built-in advertising performance measurement tool.
Facebook does not release information about its advertising CTR, so it is difficult to know how successful Facebook ads actually are. In our Facebook Ads vs. Google Display Ads infographic, we found that Facebook ads typically have a CTR of 0.051%, and an average CPC of $ 0.80; However, Facebook advertising costs of a business can vary greatly depending on the targeting option set and competition.
Using Facebook advertising to increase your “likes” can be very rewarding – once a user likes your page, they inevitably become followers of your business page, and your posts on their Facebook Will appear on the news feed.
This results in more users interacting with you and your brand, which can translate to future conversions.
3)Hosting Facebook Contests
Running Facebook Contest, Sweepstakes or Promotion is another Facebook marketing strategy that can increase fans and brand awareness.
When organizing Facebook contests, keep in mind that contests cannot be hosted through Facebook (meaning you cannot ask for likes as entries, write replies to people in comments, etc.) for the business. Should use the third-party app for creating their own Facebook contest, then direct users to the app from their Facebook page.
There are lots of paid tools to help you do this, as well as some free ones. Shortstack offers several free contest templates, so long as your page has 2,000 likes. PageModo also has a free option. Many third-party Facebook contest applications offer free versions, but your options with them are limited.
4)Facebook Promoted Posts
Facebook promoted posts pay a flat rate to Facebook page owners so that their individual Facebook posts can reach a certain number of users, thereby increasing the reach and impressions of a specific post.
Some businesses have asked – why should I pay to make sure my posts are seen by users who are my followers? If a user has liked my page, they should always see my post on the news feed, shouldn’t they? The answer to this question is no, because it assumes that users spend every moment of their lives on Facebook’s news feed. For the health and safety of your Facebook fans, we hope this is not true!
If one of your fans is looking at their news feed while posting their story, they are likely to see it, but still no guarantee if their news feed is swiped by other posts. This is where the promoted post comes in – it increases your chances of being viewed on the user’s news feed. Facebook promoted posts are shown to existing fans, with an additional option to reach fans’ friends.
Setting up a promoted post is easy – just click the button below any of your page posts.
While the flat rate simplifies the process, promoted posts lack the targeting options offered by other Facebook ads.
Sponsored Stories is a type of Facebook advertisement that shows the user’s interactions with a user’s friends, such as Facebook, viz.
Sponsored stories attempt to capitalize on the “word of mouth” marketing concept. If a user views his three friends like a certain page, he is more willing to pay attention. The goal of sponsored stories is to get a user to take action similar to their friends. Advertisers can choose to show friends “Likes” if they want to like more pages, then show friends who have “claimed this offer” if a business wants to claim offers to more users, etc.
Although actions taken by a friend on liking a page or claiming an offer are automatically posted in the user’s news feed, these posts are easily ignored. Sponsored stories get preferred status, able to be displayed in the news feed and right-hand bar. Sponsored Stories is also the only advertising format available on mobile devices.
Sponsored stories do not apply only to likes or offers – they can be used with any Facebook Open Graph app. If a friend has installed Scramble with Friends on Facebook, Sponsor Stories can show users that their friend has played a Scramble game, “to challenge them,” “play with them,” or similar variations with.
Facebook claims that sponsored stories have 46% higher CTR and 20% lower CPC than regular Facebook ads, making them a very serious strategy for marketing Facebook.
Facebook sponsored stories can be easily created through Facebook sponsored stories. Open graph sponsored stories with customized calls to action requires advertisers to use a third-party provider.
6)Facebook Open Graph
Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted daily with the Facebook Open Graph.
Businesses can create third-party applications that connect to the user and post a notice on Facebook when the user takes a specific action with the app. Facebook’s Open Graph standard allows for creative interactive options outside of “like” and “comment”. Posts may suggest that users “listen,” “taste,” “read” – it’s up to businesses to get creative.
Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user to the Facebook Open Graph.
Spotify is a great example of how Facebook Open Graph becomes a powerful Facebook marketing tool.
It all starts at the Facebook login prompt.
This happens immediately after a permission request, which many users click on with little consideration. I actually found out that I had allowed 130 apps, 95% of which I don’t remember the logic behind.
Once permission is granted, Spotify is able to stream what songs the user is listening to on a user’s news feed.
Note that users are given a wide variety of choices – they may like the song their friend is listening to, listen to the song themselves, or sing it as a favorite in Spotify.
Such open graph actions are unique enough to stand out from the clanged insanity of a user’s news feed.
Many Facebook games make frequent use of the Facebook open graph action after a user has completed a level or achieved an achievement.
The actions of open graphs are presented as a new type of consumer story.
7)Facebook Exchange (FBX)
The Facebook Exchange allows advertisers to take advantage of retrieving ads on Facebook through real-time bidding. Advertisers can target audiences based on Web History data – when a user visits a product page on a retailer’s website but fails to make a purchase, an advertisement for the same product on Facebook with retailer FBX Can display.
While Facebook retargeting ads were only reflected on the side columns, recently these ads have been allowed to appear in the news feed, the most valuable Facebook real-estate. This is great news for FBX advertisers, as the response rate for ads in the news column is 10 to 50 times higher than the ad placement in the right column.
So how do Facebook exchange ads perform? The CTR for Facebook Exchange ads is 40% lower than other web retargeting ads, such as those offered by the Google Display Network. Other retargeting ads are also cheaper, with unique clicks costing 80% less than Facebook retargeting ads. Nevertheless, in terms of cost-per-effect and cost-per-click, FBX ads are quite cheap, so the monetary benefits depend on the needs of your business. These numbers are also subject to change as FBX advertisements appear more frequently in news feeds.